John McDonald Company announced today that its new corporate identity and stationery package received an International Award of Distinction in the 15th Annual Communicator Awards. The 2009 Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest award programs of its kind.
Properly implementing a corporate stationery package is of utmost importance in creating a successful brand. John McDonald Company engaged the services of Zimmerman Company to create a brand that would appeal to their high-class audience. “When Dennis McDonald approached my creative agency to renew his company’s image, we knew the task involved designing a corporate icon that projected luxury, values and strength,” said Lon Zimmerman, Owner and Creative Director of Zimmerman Company.
In many cultures the lion is seen as the creator and symbolize loyalty, power, fortitude, pride, nobility, and protection. The lion head adorned entrances as a sign of prosperity and social status throughout Europe, which signified to royalty that impeccable services and accommodations were within. Zimmerman said, “This dedication to exceptional quality and service to an affluent audience made the lion head the ideal symbol of John McDonald Company… we were so confident, that we only presented one design option to McDonald.”
About the Communicator Awards:
The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 2009 Communicator Awards received over 7,000 entries from ad agencies, interactive agencies, production ﬁrms, in-house creative professionals, graphic designers, design ﬁrms, and public relations firms.